Stay in the game with digital advertising.
Today, digital advertising goes beyond basic banner ads. In building your project, Propaganda Creative zeros in on specific demographics like age, gender, income level, behaviors, interests, geo-location, and purchase and search history. These insights are used to improve strategies behind display ads, native ads, pay per click, retargeting campaigns, search engine marketing (SEM), search engine optimization (SEO), and more.
In addition, the platforms where you can reach customers have grown. As far as devices go, digital advertising can stretch across desktop, mobile and tablet devices. Using social media, over-the-top (OTT) video display ads, audio advertising on streaming platforms like Spotify and Pandora, and AI driven systems like Google Home, Siri and Alexa, our team of experts can push your products or brand to new heights.
Because of the remarkable return on investment (ROI) generated by digital ads, businesses are increasing their use of this efficient tool. For your business to remain competitive in the current market, digital advertising is a necessary component of a successful campaign.
Below is a generalized overview of the digital advertising services Propaganda Creative provides. However, if you’re looking for something not listed, chances are, we can do it.
Audio Streaming Ads
The companies below hold the lion’s share of music enthusiasts.
- Spotify
- Apple Music
- Tidal
- Pandora
- Soundcloud
- Google Music
We advertise brands and products on these platforms and other streaming radio stations. With our tools that target specific audiences, we create cost effective budgets based on data-driven results.
Artificial Intelligence (AI) & Voice Assistant Marketing
Over 58% of consumers find businesses using voice search. The expanding consumption base that uses AI-driven voice assistance makes it crucial that your website and company listing are optimized for voice search.
Whether a customer is using Alexa (Amazon), Bixby (Samsung), Cortona (Microsoft), Google Assistant (Google Home / Hub), Siri (Apple) or Facebook’s eventual voice assistant for Portal, you want your business to be found there. Propaganda Creative can make that happen.
In addition, our development team creates custom chatbots for websites and social media pages. This often reduces the time it takes to turn a prospect into a conversion because with a chatbot your company can immediately respond to customer needs and provide them essential information, even after-hours.
Connected TV / OTT
Want to bypass broad reach broadcast/cable TV and target a specific demographic? Over-the-top (OTT) and Connected TV (CTV) ads can get you there.
OTT is best described as any video content accessed directly from the internet versus passing through cable, broadcast or satellite television providers.
Connected TV, on the other hand, represents a subset of OTT. While OTT represents the method for delivering video content, CTV is the device on which you watch that content. These devices range from mobile phones and tablets to Smart TVs and streaming boxes or hdmi plugins, and target users with the following:
- Roku
- Apple TV +
- Disney +
- Netflix
- Hulu
- Philo
- Sling TV
- Xbox
- PlayStation
Display Advertising
Display advertising conveys your message visually using text, logos, animations, videos, photographs, or other graphics. Banner ads are the most common type of display advertising that appears on most websites. This is followed by Rich Media ads which can include interactive features such as video, audio, and clickable elements to make the advertisement more engaging.
Propaganda Creative targets and continually optimizes across all devices based on content, demographic, keywords, location, interest, and behavior. We reach potential customers online in a way that’s measurable and consistently evaluated to maximize effectiveness that equates to dollars in your pocket.
Dynamic Site Retargeting
Using a web tracking pixel, we serve ads to people who have shown interest in your brand and products before. Most visitors that come to your site are not ready to buy. Retargeting helps bring them back. Additionally, we’re able to upload their phone numbers, emails, and home addresses to create a customer match audience to serve your ads to.
E-Commerce Advertising
Google Shopping ads include rich product information, such as a product image, price, and merchant name. They are created using data attributes from the product information you submit in your Merchant Center data feed. These are shown to people who are already searching for the type of products you sell.
With over 310 million active worldwide customer accounts, Amazon has a deep understanding of how shoppers engage with products and brands as they discover, browse, and purchase online. Advertising with Amazon can help you reach customers at every stage of their journey. To drive product sales and help you achieve your advertising goals, we lead new customers to Amazon and can also drive product sales using other platforms like Etsy, Facebook Marketplace and Instagram.
Email Marketing
Email marketing is a great way to retain customers. We build a targeted email list based on your ideal audience and/or use your email list. With these lists we deliver white glove email campaigns and also target the IP address of the email to serve complimentary ads to the user that solidify your message across multiple mediums.
Geo-fencing and Geo-Targeting
Geo-fencing is a location-based service that we use to engage your audience by sending relevant ads to smart devices entering a predefined location or geographic area. Using IP addresses, virtual boundaries can be drawn around specific businesses, universities, stadiums, convention centers, and more. Geo-fencing targets precise locations or neighborhoods, but not necessarily specific demographics.
Geo-targeting, otherwise known as local PPC, is a bit different. Geo-targeting usually has a minimum size of a mile radius around a specific location, zip code, city, or region. It targets consumers based on demographics, behaviors, interests, as well as geo-location.
Native Advertising
These types of ads dynamically match the look, feel, and visual context of your website and app. They are essentially an ad disguised as original content.
Search Engine Marketing (SEM)
We use Google Adwords for the majority of our pay-per-click advertising and also provide services for Bing Webmaster Tools. Depending on your industry, we can help set up and run Google Local Ads for your business.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results.
We offer website health audits, position tracking, competitor analysis, Google Search Console and Google Analytics reporting, keyword research, backlink tracking, copywriting services, and more.
The goal is to have your website show up early in a search by ranking for keywords specific to your brand or product and implementing other strategies to help your business climb to the top of search engine rankings.
Social Media Marketing (SMM)
Social media is a tool that brings your brand’s story to life and generates profits. Social media platforms vary and you need the right strategies for the right outcomes. Our team continually reviews the guidelines and current relevance of social platforms, old and new, to drive a sound digital campaign.
Propaganda Creative uses the following big four platforms:
- Youtube
as well as more niche platforms like
- Snapchat
- TikTok
Video Advertising
Turn viewers into customers, on any budget.
YouTube Ads use Google data to match your message to the right people at the right moment. More than two billion users sign in to YouTube every month and over one billion hours of video are watched every day. Viewers are two times more likely to buy something if they see it on YouTube.
We use video ads to run lead generation campaigns on social media that target precise audiences while tracking conversion goals to expand your profits.
Additionally, we can use your video ads to target users across a variety of websites, apps, and streaming services using OTT.
Weather-Triggered Advertising
With the high-quality weather data from across the country, we can apply dynamic rules to displays on in-app and OTT campaigns to maximize results when the right weather strikes.
Ads are run based on past, current, or forecasted weather and conditions such as temperature, dew point, wind level, humidity, and air quality. We may need to increase or decrease budget before, during, and after major weather events or drastic temperature changes.
