Steadfast Supported Living

Steadfast Supported Living

Steadfast Supported Living approached Propaganda Creative looking for a brand that felt modern and accessible, while still maintaining the identity of Breakthrough, Inc., another specialized treatment center. Breakthrough provides the structure of a treatment facility in the environment of a family home, and customizes treatment. Steadfast Supported Living is similar, but specifically works alongside adults rather than children and adolescents.

A lighthouse was chosen as the logo because it embodies stability and consistency while also providing light to guide the way of those who may need it, while avoiding some of the stereotypical imagery that may be expected to visualize the word “steadfast.” In order to maintain consistency between brands, the hexagon shape was kept in the lighthouse logo mark. The color palette is also monochromatic to reflect the green monochrome palette used for Breakthrough, Inc.