The Showhouse

The Showhouse is a locally owned theater in Othello, Washington. We developed a full brand identity that captures the magic of the big screen while staying rooted in its hometown. The custom wordmark draws on vintage theater type and loosely forms the shape of a film strip, while the star icon nods to Othello’s place at the center of Washington — where all roads lead — and the lens flare of a movie projector. A flexible system of patterns, color, and applications carries the brand from signage to concessions to merch.