Hoopfest 2025
At 35 years strong, Hoopfest got a new identity to match its energy: a commanding wordmark, icon, illustrations, and messaging that celebrate the world’s largest 3-on-3 basketball tournament.
At 35 years strong, Hoopfest got a new identity to match its energy: a commanding wordmark, icon, illustrations, and messaging that celebrate the world’s largest 3-on-3 basketball tournament.