General
Do you finance?
Yes, we offer a variety of financing methods. Please contact us directly for additional information.
What are your services?
Propaganda is a full-service design studio. View our services here.
Branding
How much does a branding package cost?
Every business is different and every brand package is unique. Based on your business’s requirements, Propaganda evaluates the time it will take to create a complete brand solution and provides a proposal for your review. Typical brand packages start at $5,000 and go up from there.
What is the difference between a brand and a logo?
Branding is the cumulative perspective of how your customers experience and perceive your company, while a logo is a symbol graphic used by an organization to identify itself. Logos are not meant to tell an in-depth story, instead, they serve as the primary identifier of your business. A brand includes every single touch-point your customers have with your company.
What is in a branding package?
At Propaganda, each branding package is custom and varies based on the requirements of the client. A typical branding package might include the logo system development as well as a comprehensive document containing guidelines for how to use the logo and branding elements, primary & secondary font specifications, color palette, general usage guidelines, patterns, icons, clear space, style rules, and common errors.
How long does it take to create a brand?
A typical brand package takes anywhere between 3 weeks to 6 months or longer. This timeline is predefined in the proposal process and is based on the specific scope of work and project requirements. Milestones and timelines may change based on revisions and client responsiveness.
What is the process of branding a company?
Propaganda uses a tested method to streamline the branding process:
- Discovery document: We begin with a simple document asking specific questions that help guide the design process.
- Initial kick-off meeting: This is where we get to know you and your product or services, ask questions, review the discovery doc, and identify your objectives.
- Initial creative: We develop various initial creative directions based on the information we have collected from the kickoff meeting and discovery document. From this stage, we refine as many times as written into the scope of work (typically 3 revisions).
- Refined option: We review your brand, ensuring it is exactly what you want.
- Branding Guidelines: A comprehensive document containing guidelines for proper usage of your logo system and branding applications.
- Delivery of files: A highly organized shared cloud folder with all assets.
What is a rebrand?
A rebrand is taking an established brand and changing its identity to align with the current organization and its customer’s perception of their products, services, and the company as a whole. This is accomplished by revitalizing the brand and making it more modern and relevant to its customer’s needs.
Web Development
How much does it cost to build a website?
Every website is unique. A typical custom site using proper UI/UX standards and a custom CMS starts around $8,000 and scales based on functionality and content.
What is a CMS?
A CMS, or Content Management System, is a dashboard built onto a website’s back-end that gives clients access to change content such as copy images, and blog posts, and more. A typical CMS will not allow you to change the website’s overall design.
How long does it take to get a new website?
Most sites take three to eight months from start to finish, depending on scope and content readiness.
What is responsive web design?
Responsive design ensures your website adapts to any screen size. It’s critical for SEO and user experience, as most users now browse from mobile devices.
What is SEO?
Search Engine Optimization improves how your site ranks on Google and other search engines through optimized content, clean code, and relevant structure.
What is the process for building a website?
Discovery → Content → Sitemap → Wireframes → Design → Development → Testing → Launch. Each stage is structured to deliver a smooth and efficient build.
What is a heuristic evaluation?
It’s a usability review that identifies areas for improvement based on best practices. We use this to enhance the user experience of existing sites.
What platform do you work on?
We customize our builds based on your needs and can work with most major platforms.
Do you provide copywriting?
Yes. We’ll help extract your key messaging and turn it into clear, on-brand web copy.
Do you offer website maintenance?
Yes. We provide maintenance programs that cover updates, security, and content adjustments.
Do you provide hosting?
Yes. We offer hosting packages from basic to managed options with updates and support.
What is an SSL certificate?
An SSL certificate secures your site and boosts Google rankings. It’s essential for user trust and data protection.
What is UX Design?
User Experience Design focuses on how users interact with your site. We test, refine, and optimize to ensure an intuitive experience.
What is UI Design?
User Interface Design is the look and layout of your site, colors, buttons, and grids that make the experience cohesive and engaging.
Do you build sites that adhere to ADA (American Disabilities Act) standards?
Yes. We follow current accessibility guidelines to ensure your site is usable by all visitors.
Is it better to create a new website or redesign an existing site?
That depends on your current platform and goals. We’ll evaluate both options and recommend the best path.
Digital Advertising
What types of digital advertising do you offer?
We manage Google Ads, YouTube pre-roll, programmatic display, geo-fencing, OTT, and retargeting campaigns. Each strategy is built around your goals.
How much should I spend on digital advertising?
Budgets vary, but most Spokane businesses start between $1,000 and $3,000 per month as a start. We’ll help you determine the right level for your industry and audience.
Do you manage Google Ads and SEO together?
Yes. We often combine them, paid ads deliver quick wins, while SEO builds long-term results.
Can you help track ROI from my ads?
Absolutely. We track calls, clicks, conversions, and traffic so you can see what’s working.
Do you provide local advertising for Spokane businesses?
Yes. We specialize in Spokane and Inland Northwest markets with location-based targeting and optimization.
What’s the difference between programmatic and Google Ads?
Google Ads target Google’s own network, while programmatic ads use AI to reach audiences across thousands of sites and apps.
Do you design the ads too?
Yes. Our in-house designers create static, animated, and video ads that align with your brand and campaign goals.
Media Buying & Advertising
What types of advertising do you manage?
We manage both digital and traditional media, from billboards and TV to streaming and social campaigns.
Do you handle media buying for TV, radio, or print?
Yes. We plan, negotiate, and buy placements locally and nationally to maximize your exposure and value nationally and in Spokane WA
What’s the difference between media buying and digital advertising?
Media buying is about placement and negotiation, while digital advertising focuses on creating and managing campaigns. We do both for seamless execution.
Do you design the creative for ads too?
Yes. We handle design, copy, and production for all formats—ensuring consistency across every channel.
Can you help with billboard and outdoor advertising in Spokane?
Absolutely. We design and place outdoor campaigns throughout Spokane, the Inland Northwest, and nationally.
Do you offer OTT or connected TV advertising?
Yes. We run data-driven streaming campaigns that target audiences by ZIP code, interest, or demographic.
How do you measure the success of my ads?
We report on reach, impressions, clicks, and conversions, tying results back to your objectives.
Can you run campaigns that combine traditional and digital?
Yes. Integrated campaigns often perform best, combining reach with precision targeting.
Do you manage ongoing ad campaigns or one-time promotions?
Both. We handle everything from long-term brand campaigns to single-event promotions.
Email & SMS Marketing (Push)
What is Push?
Push is our automated email and SMS marketing system inside the Autopilot suite. It helps you stay top-of-mind with customers through smart, scheduled communication that feels personal.
Do you create custom email campaigns?
Yes. We design and write branded email campaigns that match your business goals, whether it’s promoting a sale, re-engaging past customers, or announcing new products.
Can you automate follow-ups and reminders?
Absolutely. Push can automatically send follow-ups, appointment reminders, and review requests based on customer behavior or time triggers.
Do you provide analytics for email campaigns?
Yes. We track open rates, click-throughs, and conversions so you can see how your campaigns perform and where to optimize.
Can Push send both emails and text messages?
Yes. Push integrates SMS marketing alongside email to reach customers instantly on their preferred device.
Is email marketing still effective?
Very. Email remains one of the highest-ROI channels in digital marketing when done right, especially when combined with smart automation and list segmentation.
Social Media Management
Do you manage social media accounts?
Yes. We offer strategy, content creation, posting, and engagement management to help brands stay active and relevant.
What platforms do you work with?
We manage Facebook, Instagram, LinkedIn, TikTok, and YouTube customized for each audience and format.
Do you create content for social media?
Yes. Our creative team produces graphics, video, and copy designed for each platform’s tone and style.
Can you run paid social campaigns?
Absolutely. We build and optimize ad campaigns focused on engagement, traffic, and conversion goals.
How do you measure social media success?
We track metrics like reach, engagement, and conversions to show growth and impact.
Can you help me build a social media strategy?
Yes. We’ll define your voice, target audience, and posting cadence to support your goals.
Do you manage community engagement and messages?
We can monitor comments and messages to ensure your brand responds consistently and promptly.
Do you provide social media training or consulting?
Yes. We offer training and playbooks, and can develop templates for teams who want to manage their own accounts.
Can you integrate social media with other marketing channels?
Yes. We align social campaigns with web, email, and advertising efforts for stronger results.
Video Production
What types of video do you produce?
We create brand films, product promos, social videos, and TV spots, everything from storytelling to short-form content.
How much does a video cost?
Most brand videos start around $3,500 and scale based on scope and production needs.
Do you handle everything from concept to completion?
Yes. We manage creative direction, scripting, filming, and editing from start to finish.
Can you shoot on-location in Spokane?
Absolutely. We film throughout Spokane, Coeur d’Alene, and beyond.
Do you produce videos for social media?
Yes. We create platform-specific formats optimized for engagement and share-ability.
Do you offer drone or aerial footage?
Yes. Our licensed drone team captures high-quality aerial visuals for cinematic impact.
Can you help with video advertising and placement?
Yes. We can run your videos as ads across YouTube, streaming platforms, and social media.
Do you provide photography too?
We do. Many clients combine photo and video production for cohesive visual campaigns.
Packaging Design
Do you design product packaging?
Yes. We design packaging that tells your brand story and performs on the shelf.
What industries do you design packaging for?
We work across food, beverage, cannabis, consumer goods, and we have created vendor partnerships to handle any packaging product.
Can you help with label design and compliance?
Yes. We ensure designs meet all legal and retail requirements.
Do you handle printing and production?
Yes. We manage production through trusted printers and guide material and finish choices.
What does a typical packaging project include?
Concepts, dielines, material recommendations, mock-ups, and production-ready files.
How long does it take to design packaging?
Most projects take four to eight weeks depending on complexity.
Do you offer packaging photography and 3D renders?
Yes. We create realistic mock-ups and photography for marketing and e-commerce.
Can you design packaging for e-commerce or subscriptions?
Yes. We optimize packaging for shipping, unboxing, and brand consistency.
Do you provide sustainable or eco-friendly options?
We do. We recommend recyclable and low-impact materials whenever possible.
Can you help me refresh my existing packaging design?
Absolutely. We modernize packaging while keeping recognizable brand elements intact.
Photography
Do you offer professional photography?
Yes. We shoot branded, and lifestyle photography that elevates your marketing and product visuals.
What types of photography do you provide?
Product, lifestyle, headshots, corporate, and environmental photography.
Can you shoot on location in Spokane?
Yes. We capture imagery across Spokane, Coeur d’Alene, and the region. We can shoot nationally as well if your project requires it.
Do you edit and retouch photos in-house?
Yes. All final images are professionally retouched and delivered ready to use.
Wayfinding & Environmental Design
What is wayfinding design?
It’s signage and spatial design that helps people navigate spaces intuitively.
Do you design interior and exterior signage systems?
Yes. We design everything from building signage to internal navigation systems.
Can you help with ADA-compliant signage?
Yes. We meet all ADA requirements for accessibility and readability.
Do you work with architects or contractors?
We do. We collaborate with architects and builders for seamless integration.
Strategy & Consultation
Do you offer brand or marketing strategy sessions?
Yes. We conduct workshops that clarify your brand, audience, and goals.
Can you help define my target audience or positioning?
Yes. We use research and analysis to shape your messaging and direction.
What’s the benefit of a creative consultation before starting a project?
It aligns objectives early and ensures every design decision supports your goal.
Copywriting & Content Strategy
Do you provide copywriting or content strategy?
Yes. We write copy that fits your voice and communicates clearly.
Can you write blogs, ad copy, and web content?
Absolutely. We handle all types of writing, from short-form ads to long-form storytelling.
How do you capture a client’s brand voice?
We start with discovery and brand interviews to define tone, language, and personality.
Promotional & Merchandise
Do you create branded merchandise and promotional items?
Yes. We design and produce everything from apparel to giveaways.
Can you design and produce apparel or giveaways?
Yes. We handle design, sourcing, and production for quality and consistency.
Do you manage fulfillment for client swag stores?
We do. We can set up and manage your online swag portal.
What types of items can be branded?
Almost anything—shirts, hats, notebooks, packaging, signage, and more.
Additional Services
What is Autopilot?
Autopilot is Propaganda’s all-in-one AI-powered marketing suite. It connects your local listings, customer communication, reputation, and outreach into one easy-to-manage platform—saving time and driving measurable growth. We customize a CRM for you to manage all of your new services and clients in one place.
How does Autopilot help my business?
It automates repetitive marketing tasks, improves visibility, and connects data across your digital ecosystem. You get real-time insights, faster response times, and more consistent results without juggling multiple tools.
What services are included in Autopilot?
Autopilot includes five core services:
Beacon: Keeps your business listings consistent across Google, Apple Maps, and 100+ directories.
Pull: Identifies and captures anonymous website visitors so you can re-engage them through targeted marketing.
Push: Sends automated email and SMS campaigns to keep your audience connected and active.
Rep: Manages and improves your online reviews and reputation.
AI Front Desk: A 24/7 chat and voice assistant that answers questions, books appointments, and captures leads instantly.
What is local listing management (Beacon)?
Beacon ensures your business info i.e. hours, address, phone, and services are accurate across search engines, directories, and map platforms. This helps customers find you faster and improves local SEO.
How does reputation management (Rep) work?
Rep monitors your reviews across platforms, helps you respond quickly, and automatically requests reviews from happy customers to build credibility and trust.
Can you help with accessibility and ADA compliance?
Yes. Our Accessibility service ensures your website meets ADA and WCAG standards so all users can navigate and interact easily. This also helps improve SEO and reduces legal risk.
What does AI Front Desk do?
AI Front Desk acts as your always-on receptionist. It answers questions, captures leads, books appointments, and engages customers instantly via chat or voice so you never miss an opportunity.
What is the difference between Autopilot tiers (Essential, Accelerate, Ignite)?
Each tier scales with your business.
Essential covers the basics like listings, reviews, and communication tools.
Accelerate adds automated marketing and deeper insights.
Ignite includes advanced integrations, AI features, and full-service management.
Can I choose only the services I need?
Yes. Autopilot is modular; you can start with one service and scale up as your business grows.
Do you provide setup and training?
We do. Our team handles setup, onboarding, and training to ensure your system runs smoothly from day one.
Is Autopilot available outside Spokane?
Yes. Autopilot is built for businesses anywhere in the U.S., with local optimization tailored for your city or region