Here’s an updated guide from Propaganda Creative on how to design and develop a website that not only looks good but performs exceptionally well in today’s digital landscape.

Simplicity is Key

• K.I.S.S. Method: Stick to “Keep It Simple, Stupid.” A cluttered design with multiple pop-ups, mismatched colors, or an overcomplicated navigation can be overwhelming. Aim for a clean, straightforward layout where users can easily find what they need – what you do, how to engage, and key information about your business.
  
• Color Consistency: Use tools like Canva’s color palette generator to ensure your site’s color scheme is harmonious and consistent. Avoid jarring changes like moving from a blue-green palette on one page to red-green on another.
  
• Intuitive Navigation: User Experience (UX) should be seamless. A convoluted navigation structure can alienate visitors. Use clear, descriptive labels for your menu items.
  
• Logical Layout: Structure your content logically. Place important actions like “Buy Now” or “Contact Us” where they’re easily visible without overwhelming the user.

Image and Visual Structure

• Visual Hierarchy: Consider what action you want users to take. For example, Yeti’s website directs users towards their latest products and color options, guiding them towards making a purchase. Use images and visuals strategically to lead users to their next step.
  
• Quality Imagery: Ensure your visuals are high-resolution and relevant. In 2025, with AI image enhancement widely available, there’s no excuse for subpar images.

Consistency Across Pages

• Unified Branding: From typography to color schemes, and even the tone of voice, maintain consistency across all pages. A disjointed look can confuse visitors about your brand identity.
  
• Example: [Insert example image or link here showing consistent design across different pages of a website]

Responsive Design

• Mobile Optimization: With more than 60% of internet traffic coming from mobile devices, your site must be responsive. This means adapting your site’s layout, images, and content for different screen sizes.
  
• Responsive Techniques: Use responsive frameworks or custom CSS to ensure your site scales appropriately across devices, providing a seamless experience whether on a phone, tablet, or desktop.

Accessibility

• Inclusive Design: Ensure your website is accessible to all users, including those with disabilities. This not only broadens your audience but also enhances overall usability. Follow the WCAG guidelines from W3C for best practices.
  
• Benefits Beyond Compliance: An accessible site benefits everyone by providing clearer content, better navigation, and more intuitive interfaces.

Conventional Features

• User Expectations: Many users expect certain navigational elements in familiar places – like a top menu, a logo that links to the homepage, or hover effects on buttons.
  
• Common Conventions: Keep primary navigation at the top, include a footer with additional links, and use a search function to enhance user navigation.

Credibility Building

• Professional Appearance: A well-organized, clean site signals that your business is credible and trustworthy.
  
• Transparency: Display clear information about your services or products upfront. For 2025, include a pricing page or at least a guide to pricing, reducing the need for customers to reach out just for basic pricing information.

Navigation Tips

• Simplified Structure: Keep navigation intuitive and near the top of the page.
  
• Footer Navigation: Use the footer for secondary links but ensure it’s not cluttered.
  
• Search Functionality: A search bar can be a lifesaver for users who know what they’re looking for.
  
• In-page Links: Use anchor links within long pages to help users jump to relevant sections.

In 2025, while individual preferences vary, adhering to these best practices can significantly enhance your website’s appeal and functionality. Building an optimal website while managing a business can be overwhelming, but you don’t have to do it alone. Propaganda Creative is here to help with custom website design, development, and management tailored for your needs in Spokane and beyond.

Interested in a website that not only looks spectacular but also converts? Contact Propaganda Creative today at (509) 413-1719. Let’s build a digital presence that reflects your brand’s excellence and drives your business forward.